Multi-asset investment platform EToro is launching its first AI-generated ad campaign to be aired during the Paris Olympics.

Created with the help of generative AI, the campaign will be aired throughout the 16 days of live coverage of the Paris 2024 Olympics games on Eurosport, and it will be streamed on discovery+ and Max across the world.

The ads have been produced using LTX Studio, an AI powered video editing and storyboard tool from photo and video processing specialist Lightricks.

Using Lightricks’ software, which provides computational graphic research and generative AI features, the firm was able to generate the initial visuals, stills and motions which would usually require a ‘live’ filming location.

Custom audio and voice were later added from external sources to produce the final product.

Nir Szmulewicz, chief marketing officer at eToro, said: “This campaign showcases how eToro has enabled investors across the world to access global markets, connect with one another and access the tools they need to grow their knowledge and wealth.

“eToro has always leveraged emerging technologies to drive innovation for our users and our approach to AI is no different - with AI already being deployed across multiple areas of the business including marketing and customer service."

Currently a major sponsor of sports teams and events around the world, eToro has previously produced halftime show commercial and sponsors across a number of world’s sports leagues, including the English Premier League, German Bundesliga, UK Premiership Rugby, Spanish Liga ACB, and Rugby Australia.

Founded in 2007, the trading and investing platform currently has over 35 million registered users.

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